L’Oreal cosmetics, hair care, hair color and skin care. Work on concepts for new products, plus TV, digital and print.
Worked for the following clients:
Creative development for Philips Crystallize, a new skin-imaging system.
Creative development for new brand of luxury at-home haircolor. Package copy, public relations materials, and website copy.
Worked with Jane Lauder, the President, to help launch mass market brands for Kohl’s in-house cosmetics. Product naming, package copy, in-store merchandising.
Copy director for print ads, collateral, product positionings and color stories.
New product positioning statements, package and brochure copy.
Print copy, package copy.
In-house copy director, responsible for advertising concepts, brand names, positionings, Gift-With-Purchase promotions, in-store merchandising, print and radio.
Prior to Clinique I worked at Ayer, Inc. on Avon, Gillette and Burger King: 1986–1989.
From 1981–1988, I was at Bozell, working on Faberge, Colgate Palmolive, Seagrams, Rums of Puerto Rico, Bulgari and Air France.
B.S. Skidmore College School of Visual Arts: Advertising Concept courses